Our comprehensive marketing reviews will enable you to assess the cost effectiveness and return on investment of your marketing activity. They will identify and resolve duplication of marketing effort and enable you to deploy limited funds effectively and make every aspect of marketing activity count in challenging economic conditions. We can benchmark your marketing activity against sector best practice or a competitor set.
We can advise you about the most effective marketing structures for your organisation and develop staffing and skills strategies for institutions keen to ensure that their marketing activity is ready and able to meet the challenges of increasingly competitive market sectors.
Rosemary Stamp develops job specifications for new marketing roles and supports selection processes for specialist senior marketing and professional services staff.
Rosemary works extensively with Business Schools, providing specialist advice from competitive positioning through to successful EQUIS accreditation submissions. She is author of the Success Factors in European Business Schools Briefing Paper.
“Rosemary Stamp’s expertise and insight is extremely valuable to organisations engaging in strategic planning and she is sought after to advise at the very highest level. Her wealth of knowledge and experience helps institutions to recognise the real opportunities (or risks) they face and enables them to make considered and effective decisions about their future actions and ambitions.”
“Rosemary Stamp conducted a marketing effectiveness review for Aston. Her in-depth knowledge of the HE sector coupled with the ability to rapidly understand the University’s culture and challenges, led to an incredibly useful and insightful review of our marketing organisation, activity and expenditure. The review represented excellent value for money, at both strategic and operational levels, with many specific practical recommendations as well as benchmarking us against sector best practice. The clarity, credibility and authority of Rosemary’s work have ensured that it will be our blueprint for the future. Her reputation in this field is second to none, and rightly so.”
“In the current climate, Brunel needed to look at the effectiveness of its marketing structures, strategy and spend. We chose Rosemary Stamp to undertake a review because of her unparalleled sector knowledge and experience. Rosemary’s ability to get to grips quickly with our organisation’s culture, plus the way she gained the trust of a wide spectrum of staff across the whole institution, ensured the review was inclusive, constructive and relevant.”