Planning and Support – Stamp Consulting

Planning & Support

Our comprehensive marketing reviews will enable you to assess the cost effectiveness and return on investment of your marketing activity. They will identify and resolve duplication of marketing effort and enable you to deploy limited funds effectively and make every aspect of marketing activity count in challenging economic conditions. We can benchmark your marketing activity against sector best practice or a competitor set.

We can advise you about the most effective marketing structures for your organisation and develop staffing and skills strategies for institutions keen to ensure that their marketing activity is ready and able to meet the challenges of increasingly competitive market sectors.

Rosemary Stamp develops job specifications for new marketing roles and supports selection processes for specialist senior marketing and professional services staff.

Rosemary works extensively with Business Schools, providing specialist advice from competitive positioning through to successful EQUIS accreditation submissions. She is author of the Success Factors in European Business Schools Briefing Paper.

“Rosemary Stamp’s expertise and insight is extremely valuable to organisations engaging in strategic planning and she is sought after to advise at the very highest level. Her wealth of knowledge and experience helps institutions to recognise the real opportunities (or risks) they face and enables them to make considered and effective decisions about their future actions and ambitions.”

Professor Baback Yazdani Dean, Nottingham Business School

“Rosemary Stamp conducted a marketing effectiveness review for Aston. Her in-depth knowledge of the HE sector coupled with the ability to rapidly understand the University’s culture and challenges, led to an incredibly useful and insightful review of our marketing organisation, activity and expenditure. The review represented excellent value for money, at both strategic and operational levels, with many specific practical recommendations as well as benchmarking us against sector best practice. The clarity, credibility and authority of Rosemary’s work have ensured that it will be our blueprint for the future. Her reputation in this field is second to none, and rightly so.”

Stewart Comfort Director of Marketing Aston University

“In the current climate, Brunel needed to look at the effectiveness of its marketing structures, strategy and spend. We chose Rosemary Stamp to undertake a review because of her unparalleled sector knowledge and experience. Rosemary’s ability to get to grips quickly with our organisation’s culture, plus the way she gained the trust of a wide spectrum of staff across the whole institution, ensured the review was inclusive, constructive and relevant.”

Andrew Kershaw Director of External Affairs, Brunel University

Our services include

Marketing effectiveness, return on investment and value for money reviews
Interim management and support: marketing implementation; on-going advice and marketing support
The ‘Marketing Director’ service
Support for the development of effective accreditation submissions
Corporate strategy development
Marketing strategy development: governing and sub strategies
Policy response planning
Trend analysis, future scoping
Market analysis
Critical interventions for crisis management
Executive board and corporate team Away Days and planning seminars
New product development and new market entry strategies
Restructure and refocus of in-house marketing, communications and PR operations

Planning & Support

Our services include

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