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Rosemary Stamp MA MSc MIoD MCIPR FCIM

Director: Stamp Consulting

Rosemary Stamp is renowned for her insight and depth of knowledge within specialist markets and is sought-after for the pragmatism and clarity of her recommendations and solutions.

Rosemary Stamp is Director and Principal Consultant of Stamp Consulting. Her clients range from higher education institutions, government departments, international media and news corporations through to national governments. Her consulting portfolio includes international marketing strategies; business foresight and policy response planning; competitive brand development; location brand strategy; nation branding and competitor analysis.

Before founding Stamp Consulting Ltd in 2006, Rosemary was Director of the Strategic Consulting Group, Euro RSCG Riley, for six years. While at Euro she also held the roles of Group Brand Director and National Director for Education Marketing. Prior to joining Euro in 1998, Rosemary was director of student marketing, research and recruitment for the University of Warwick.

1. Competitive positioning, brand development and strategic planning

Rosemary has advised a wide range of institutions striving to achieve successful competitive positioning and has led fourteen brand development strategies for organisations in the public and education sectors in the last three years.

Brand development and competitive positioning assignments have included support for organisations such as Heriot Watt University, Aberystwyth University, the University of Glasgow, Sheffield Hallam University, the University of Exeter Business School, the University of Brighton, government agencies and JISC.

Rosemary has worked extensively with Business Schools, providing specialist advice on issues such as competitive positioning through to successful EQUIS accreditation submissions. She is currently developing the Success Factors in European Business Schools Briefing Paper.

2. Marketing effectiveness

Rosemary has conducted numerous marketing effectiveness reviews for organisations, enabling them to evaluate the cost effectiveness and return on investment of their marketing activity, to identify and resolve duplication of marketing effort, to deploy limited funds effectively and make every aspect of marketing activity count in challenging economic conditions. She conducts benchmarks of organisational marketing activity against sector (and out of sector) best practice or a specific competitor set. To support these initiatives, Rosemary has developed the Success Factors in Effective Marketing model.

She has advised institutions on effective marketing structures and developed staffing and skills strategies for forward thinking institutions keen to ensure that their marketing activity is ready and able to meet the challenges of increasingly competitive market sectors. She has developed job specifications for new marketing roles and supports selection processes for specialist senior marketing and professional services staff.

3. Strategic communication and specialist skills development

Rosemary has supported a wide range of higher education and public sector organisations in the development of effective communications, both internally and externally. Many of these assignments have been highly sensitive and confidential: some have been instigated as a result of broader scale consultancy support which has highlighted specific communications challenges or priorities for client organisations.

Internal communications development assignments facilitated by Rosemary have included:

• High level dispute resolution.
• The improvement of communications across (and between) management bodies to assist effective university/organisation governance.
• Critical decision making seminars for SMTs to seek solutions to ongoing problems or barriers to progress.
• Critical risk seminars for SMTs to address emerging institutional risks or competitive threats and to work with delegates to agree future actions.
• Change management communications.

Communication skills development for senior staff has included:

• Success factors in communicating corporate strategy to all staff.
• Achieving buy-in to significant corporate change/corporate strategy across the institution.
• Consultative management: communication success factors.
• Effective two-way communications in complex organisations: engaging staff, gaining feedback and achieving change.
• The effective use of language, tone of voice and style to achieve staff engagement.
• Communicating corporate messages, inspiring corporate loyalty.
• Presentation and communication skills for senior managers.
• Personal effectiveness for senior managers.
• One to one executive coaching for senior staff/new appointments.
• Priority setting for SMT members.
• Effective SMT management skills.
• Leadership skills.

Rosemary facilitates the Stamp Consulting Master Class series and skills development seminars. She has provided skills development support for many organisations including the University of Exeter, the University of Nottingham, the University of Birmingham, the University of Edinburgh, Queen Margaret University, the University of Brighton, the University of Huddersfield, the University of Derby, the Consumer Financial Education Body, Vitae and JISC.

Rosemary Stamp is a sought-after facilitator and Leadership Foundation Key Associate. She teaches on the Institute of Education’s MBA in Higher Education Management, the University of Warwick’s International Programme in HE Management and contributes to the Leadership Foundation’s Leadership Development, Governor Development and Strategic Leaders programmes. In the last two years, she has chaired national public debates with thought leaders and policy makers including Bill Rammell MP, the Rt Hon Charles Clarke and David Willetts MP.

Rosemary publishes and lectures extensively on strategic management and marketing issues and is a contributory author to:

• Beyond Bureaucracy: Managing the University Year, published by Routledge in 2009.
• The State of UK Higher Education - Managing Change and Diversity, published by the OUP.

She is editor of The Briefing Paper Series and Chair of the influential, invitation-only education sector International Networking Group. Rosemary is a member of the Advisory Boards of the Nottingham Business School, UK and the Centre for Applied Philosophy, Politics and Ethics at the University of Brighton, UK. She has been a further education college governor for nine years and is a member of a number of policy advisory think tanks.

Rosemary has completed CIPD programmes in the Psychology of Leadership and the Psychology of Coaching. Rosemary holds a BA from the University of Birmingham, received her MA from the University of York and her MSc from the Nottingham Business School. She is a member of the Chartered Institute of Public Relations, the Academy of Marketing, the Institute of Directors and an elected Fellow of the Chartered Institute of Marketing.

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