Reports and Briefing Papers
- New: How to get your message across: 7 rules for effective communication
- New: Social Media: Implications for reputation and communications management
- New: Sector cuts: The impact on marketing
- New: The effective marketing health check: Ten rules of success
- New: The rise of private providers: Marketing challenges for public sector institutions
- New: Evaluation of the effectiveness and impact of Communications and Dissemination Activities of the JISC e-Learning Programme (Stamp Consulting’s assignment for the JISC e-Learning Programme)
- Brand leadership: Clear messages in difficult times
- Making marketing count: Managing marketing in tough times
- Marketing that delivers: Cyclical marketing planning
- The art of success: Characteristics and behaviours that set HEIs apart
- Future scope: Planning challenges for higher education
- Internationalisation: The new 'must have' for the strategic plan
- Maximising benefits from stakeholder relationships: The rise of customer relationship management
- The evolving brand: How new policies force brand change
- The postgraduate student check list: Choosing postgraduate taught masters programmes
- From strategy to implementation: Developing strategies that work
- Managing the experience? How outsourcing is driving changes in stakeholder experience
- The hidden cost of league tables ... Relative performance and staff morale
- Beyond control? The rise of interactive communications
- Marketing health scares? Marketing health and wealth in challenging times
- Profile and reputation? Get back to basics ...
- Marketing as a catalyst in HE: survey of decision makers
- The accidental customer: systems-led changes in decision and choice drivers
- The age of comparison. Rising to the challenge of global league tables
- The Bologna Declaration: An introduction to implications for UK HEIs
- Marketing bursaries and scholarships: Imperatives for marketers
- Critical issue? Critical assistance ...
- The deal-breakers. Maximising performance: why recruiting expert staff from the private sector is only the beginning ...
- Decisions, decisions ... Top-up fees and student choice
- Getting the message home: The rise of text-marketing
- How deep is your brand? Why organisations must cherish their support services
- Mapping the new HE Landscape - Major change is guaranteed after the White Paper and new HEFCE plans: an introduction
- Measure it! The rise of global league tables
- Mission impossible ...? Don’t leave home without it, but what is the point of the mission statement?
- The new competitive agenda: Taking marketing beyond the "usual suspects" ...
- Promise, promises ... Linking promise, expectation and consumer behaviour
- Pull or push? Does marketing drive corporate planning?
- The rise of the recovery strategy: Rescuing the re-brand
- Striking a balance ... The changing face of administrative support
- Telling it like it is ...The shock (and value) of competitor benchmarking
- Total Brand Management: Making the link with employer branding
- When 'good' is not good enough ... Why changing market dynamics have created an ever more demanding student population
