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  • Branding, competitive advantage and positioning
  • Marketing and planning management
  • Enhancing skills, nurturing talent
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Marketing and planning management

Our comprehensive marketing reviews will enable you to assess the cost effectiveness and return on investment of your marketing activity. They will identify and resolve duplication of marketing effort and enable you to deploy limited funds effectively and make every aspect of marketing activity count in challenging economic conditions. We can benchmark your marketing activity against sector best practice or a competitor set.

We can advise you about the most effective marketing structures for your organisation and develop staffing and skills strategies for institutions keen to ensure that their marketing activity is ready and able to meet the challenges of increasingly competitive market sectors.

Rosemary Stamp develops job specifications for new marketing roles and supports selection processes for specialist senior marketing and professional services staff.

Rosemary works extensively with Business Schools, providing specialist advice from competitive positioning through to successful EQUIS accreditation submissions. She is author of the Success Factors in European Business Schools Briefing Paper.

Our services include:

• Marketing effectiveness, return on investment and value for money reviews
• Support for the development of effective accreditation submissions
• Corporate strategy development
• Corporate strategy “reality checks”
• Marketing strategy development: “governing” and sub strategies
• Policy response planning
• Trend analysis, future scoping
• Market analysis
• Critical interventions for crisis management
• Management Team away days and planning seminars
• New product development and new market entry strategies
• Restructure and refocus of in-house marketing, communications and PR operations