Links
Useful links to organisations supporting the education and public sectors.
The Guardian
Read Rosemary Stamp's article in The Guardian on choosing masters programmes:
http://www.guardian.co.uk/education/2009/feb/17/choosing-masters-degree
Leadership Foundation for Higher Education
Engage magazine: Rosemary Stamp looks at the role of marketing in the strategic planning process of higher education.
http://www.lfhe.ac.uk/publications/newsletters.html/engage9.pdf
Association of University Administrators
The Association of University Administrators is the professional body for higher education administrators and managers in the UK and the Republic of Ireland.
Chartered Institute of Marketing
The leading international professional body for marketing and business development.
Institute of Directors
Supporting, representing and setting standards for directors.
Chartered Institute of Public Relations
The eyes, ears and voice of the public relations industry.
Leadership Foundation for Higher Education
The Marketing Programme
The Marketing Programme provides an essential one-day introduction to marketing. It is tailored to meet the needs of managers leading projects or areas of operation within their institution who require a better understanding of the principles and practice of marketing and the changing higher education marketplace. The learning and teaching style of the day is highly interactive with a focus on discussion, live case studies and action planning to support future marketing planning and development when delegates return to their HEIs.
http://www.lfhe.ac.uk/support/essential/marketing/index.html
JISC
Evaluation of the effectiveness and impact of Communications and Dissemination Activities of the JISC e-Learning Programme
Stamp Consulting's assignment for the JISC e-Learning Programme assessed whether the marketing and dissemination initiatives used by JISC led to take-up and use of e-Learning Programme resources across the sector and impacted on individual or institutional e-learning practices. The case studies we developed for Thanet College and Glamorgan, Surrey, Anglia Ruskin and Oxford Brookes are also included. The report conclusions have enabled JISC to make their case for continued funding for the e-Learning Programme.
http://www.jisc.ac.uk/whatwedo/programmes/elearning/ elearningcommsevaluation.aspx