Rosemary Stamp is renowned for her insight and depth of knowledge within specialist markets and is sought after for the pragmatism and clarity of her recommendations and solutions.
Rosemary Stamp advises higher education, public and private sector organisations throughout Europe on strategic planning, brand competitiveness and positioning, stakeholder engagement, policy response and strategic marketing.
She has led more than fifteen competitive positioning and brand development strategies within higher education and related sectors and has now worked with over 100 education organisations. She has also assisted institutions in the development of international branch campus initiatives and an assessment of the implications for corporate strategy and culture.
Rosemary works with senior management teams, helping them to address critical issues and prepare for market change. She is a specialist advisor to the Executive Boards of several higher education institutions and also advises international companies working within the global higher education sector, as partners, service providers or innovators. Rosemary is an Impact Assessor on the Business and Management Studies Sub-panel for the 2014 Research Excellence Framework (REF).
Before founding Stamp Consulting in 2006, Rosemary was Director of the Strategic Consulting Group, Euro RSCG Riley, for six years. While at Euro she also held the roles of Group Brand Director and National Director for Education Marketing. Prior to joining Euro in 1998, Rosemary was director of student marketing, research and recruitment for the University of Warwick.
1. Marketing strategy, portfolio development, demand studies, competitive brand development, positioning and stakeholder engagement
Assignments conducted by Stamp Consulting include support for higher education institutions including Heriot-Watt, Aberystwyth, Sheffield, Glasgow, Kent, Sheffield Hallam, the University of Exeter Business School, the University of Nottingham Business School, Glasgow Caledonian, Surrey, Brighton, UCLan, Brunel, Chalmers (Gothenburg, Sweden) and Lund (Sweden). She has also worked extensively with organisations serving the education sector, including JISC, government agencies such as the Money Advice Service, third sector organisations such as Vitae, the ECC, SEDA, Music for Everyone plus Goodenough College and Derwent Living, which provide student accommodation services.
2. Marketing effectiveness
Marketing effectiveness reviews conducted by Stamp Consulting have enabled institutions to evaluate the cost effectiveness and return on investment of their marketing activity, to identify and resolve duplication of marketing effort, to deploy limited funds effectively and make every aspect of marketing activity count in challenging economic conditions. Rosemary conducts benchmarks of organisational marketing activity against sector (and out of sector) best practice or a specific competitor set. Clients include the universities of Aston, Sheffield, Glasgow Caledonian, Heriot-Watt, the University of Exeter Business School and Surrey.
3. Staffing and structure strategies
Staffing and structure strategies conducted by Stamp Consulting have enabled institutions to develop effective marketing structures and to recruit the most effective staff to ensure that marketing activity is ready and able to meet the challenges of increasingly competitive market sectors.
4. Role specification, search and selection
Rosemary has developed job specifications for new marketing roles and managed selection processes for specialist senior marketing staff. Clients include the universities of Sheffield, Derby, Edinburgh Napier, Glasgow, Glasgow Caledonian, Goodenough College and Surrey.
5. Accreditation submissions
Rosemary has worked closely with institutions seeking to achieve university status and has provided specialist advice to Business School on issues such as competitive positioning through to successful EQUIS accreditation submissions. She is currently developing the Success Factors in European Business Schools Briefing Paper.
6. Strategic facilitation and Master Classes
Rosemary Stamp is a sought-after facilitator and Leadership Foundation Key Associate. She teaches on the Institute of Education’s MBA in Higher Education Management, the University of Warwick’s International Programme in HE Management and contributes to the Leadership Foundation’s Leadership Development, Governor Development, Senior Strategic Leadership and Research Centre Directors programmes. She has chaired national public debates with thought leaders and policy makers including former ministers, Bill Rammell and Charles Clarke, and the Minister of State for Universities and Science, the Rt Hon David Willetts MP.
Rosemary’s interactive in-house seminars and the Stamp Consulting Master Class Series are designed to address the real challenges faced by staff. They focus upon tangible skills development, measurable action planning supported by case studies, best practice insight and ‘surgeries’ for live problems. Rosemary has provided skills development support for many institutions including the universities of Queen’s Belfast, Exeter, Nottingham, Birmingham, Edinburgh, Queen Margaret, Brighton, Huddersfield, Derby, UEA and Manchester plus organisations such as the Money Advice Service, Vitae, the AUA and JISC. Rosemary’s specialist seminars have also been filmed for the Open University.
7. Publications and keynotes
Rosemary publishes and lectures extensively on strategic management, leadership and marketing issues. She is editor of the Stamp Consulting Briefing Paper series and is a contributory author to:
8. Executive board positions
In addition to her board advisory roles for clients, Rosemary’s pro bono board memberships include the Advisory Boards of the Nottingham Business School, UK, the Centre for Applied Philosophy, Politics and Ethics at the University of Brighton, UK, and the Executive Board of the Equality Challenge Unit, which works to further and support equality and diversity for staff and students in UK higher education. Rosemary has also served as an FE college governor for nine years.
9. Education and professional accreditations
Rosemary has completed CIPD programmes in the Psychology of Leadership and the Psychology of Coaching. She holds a BA from the University of Birmingham, received her MA from the University of York and her MSc from the Nottingham Business School. She is a member of the Chartered Institute of Personnel and Development, the Chartered Institute of Public Relations, the Institute of Directors and an elected Fellow of the Association of University Administrators and the Chartered Institute of Marketing.